The Daikin Group strives to contribute to the sustainable development of both the company and society through its Fusion
15 strategic management plan,which encompasses the CSR challenges we face in carrying out our business. Fusion 15 is founded on two pillars: contributing to the environment while expanding business, and nurturing human resources.
Amidst the difficult business environment of 2012, when the European economy stagnated and economic expansion slowed in emerging countries, the Daikin Group took numerous key measures that gave it firmer footing towards achieving its business goals.
Our acquisition of Goodman Global Group, Inc., the leading manufacturer in the residential air conditioner field in the United States, presents us with a rare opportunity to use our inverter technologies to boost our competitiveness in the North American Air conditioner market, which is at the crossroads of stricter environmental regulations.
By complementing Goodman's strength in the mass-consumer market with Daikin's environmental technologies, we are aiming to achieve Fusion 15's goal of contributing to the environment while expanding business.